Our ethos

At Pet Parlour we firmly believe in ensuring that the environment that your pet is groomed in is best for your pet.  That is why we only operate a 1:1 policy to ensure the most relaxed and comforting environment for your pet. Each of our groomers have their own dedicated room to be able to achieve a calm space for each dog. This method has been extremely successful with nervous or rescued pets,  enabling them to relax and with less distraction, becoming accustom to the entire grooming process in their own time.  Our handling policy is forcefree and we only use positive, reward based, kind and ethical techniques and will not force or de-matt dogs if this will cause discomfort or stress. 



Jo has a passion for animals, making sure they get everything they need from a healthy diet to the best grooming and care possible. Working in the dog industry for the last 10 years with experience ranging from canine & feline nutrition to dog daycare, boarding, grooming services and dog sports.

Supporting the administration and day to day operations of Pet Parlour, Jo is happy to discuss your requirements, offer advice and help you book appointments or workshops over the phone, social media or using our online booking service. 


Paula holds a Level 3 holistic Dog Grooming qualification which continues with her ethos and techniques on kind, ethical, science based theories. Her previous back ground in dog training achieved her certification and membership with The IMDT (The Institute of Modern Dog Trainers) and she is also a qualified Canine Hoopers Instructor with Canine Hoopers World. 

Paula has extensive experience with rescue and nervous dogs and is passionate about continued learning and expanding her skills within the industry. Earlier ins 2024 she attended a tutorial in Asian Style led by award winning Georgia Ashton Fuller.

Becky has over 7 years grooming experience,  totalling 10 years of training, volunteering and working within the dog industry.

Becky is passionate about animals with proven high standards and experience of grooming cats, dogs and other small animals in a positive, caring environment.

Excellent customer service experience is one of her many attributes, her ethos is to consistently offer the best service with a personable approach ensuring lasting relationships with her customers, human and four legged friends.

In her spare time Becky enjoys walks on the downs with her two Border Terriers Gnasher & Dexter, reading, visiting the gym, and attending grooming seminars and workshops to successfully achieve her own challenges, personal development and continued learning in an industry she loves working in.


Lauren is an independant dog trainer (Happy Hounds Littlehampton), behaviourist and canine nutritionist who is able to support your dogs and the team here at Pet Parlour when required. 

Lauren has worked with dogs’ for over 10 years, beginning her career as a dog trainer in the London area where she developed a scientific approach to canine health and welfare. Following this, Lauren moved to Littlehampton and continued to improve the business model to ensure all dogs and their owners have access to quality advice.

With Lauren’s caring nature and scientific background she is driven to advise and educate pet parents of The Pet Parlour and Paws Pantry Raw & Natural Pet Store on their dog’s nutritional health and wellbeing with an unbiased, understanding approach.